Enterprising Women Magazine — "Pivoting with Purpose"

Enterprising Women Magazine Features Rebecca Contreras on Leading Through Change

Rebecca Contreras, President and CEO of AvantGarde, LLC, was featured in Enterprising Women magazine with her leadership article, "Pivoting with Purpose: Turning Disruption into a Strategic Advantage."

In the feature, Rebecca shares how leaders can navigate uncertainty by embracing change with intention rather than fear. Drawing from her own entrepreneurial journey, she explains that disruption isn't something to avoid—it's an opportunity to reassess, innovate, and create long-term value. The article encourages leaders to stay grounded in their purpose while adapting to evolving business landscapes.

Rebecca also highlights the growing role of artificial intelligence in modern organizations, emphasizing that AI should be viewed as a strategic capability that enhances productivity, supports decision-making, and enables teams to focus on higher-value work. She encourages leaders to approach new technologies with curiosity and purpose while remaining focused on delivering meaningful outcomes.

Enterprising Women is a national magazine dedicated to celebrating women entrepreneurs, executives, and business leaders through leadership insights, success stories, and best practices that help organizations grow and thrive.

Read Rebecca's feature, "Pivoting with Purpose: Turning Disruption into a Strategic Advantage," in the latest issue of Enterprising Women magazine here: https://libraryenterprisingwomen.com/summer2026/84/

To learn more about Enterprising Women, visit: https://www.enterprisingwomen.com